Update(1/20/2016): The company put up their own blog post ITG Becomes ZAACT. In their post they added where the name came from. I think I may still have fun with my Joker moments though. Time will tell.
The company that I work for recently decided, for numerous reasons, to rename itself. Most of these reasons boil down to the fact that using an acronym as your main company name makes it easy to have conflicts. There are several ITGs across the United States, and this can cause problems with brand recognition. The renaming process has been a long one. It is a challenge to try and find a new name for an existing company because all the employees have an interest in what it should be called. After several surveys and some really bad names, thrown out early on, ITG had a reveal party last week where the new name was announced to employees and partners.
Personally I think this move is a smart one that will allow the company to expand beyond the limits of the old name. For those that did not know, ITG stood for Intermountain Technology Group. The company wants to expand globally and with a name like Intermountain Technology Group, the prospects were more limited. Every time I went to speak at different conferences people would always ask what ITG stood for. I have received the same question from people that know what the company used to be called, and my response to them is: nothing, that is the name of the company. In discussing with some friends I am tempted to come up with several apt responses that change ala the Joker, “Do you wanna know how I got these scars?” So the next time you see me don’t hesitate to ask and I might surprise you with the response or I may not, time will tell.
Visit the new website to see more what we are about http://www.zaact.com
Included below is the press release and announcement that was sent to clients.
ITG is changing its name to ZAACT. After years of success, we’re ready to open a new chapter in business productivity, and we hope you’ll join us in celebrating where we’ve come from and where we are going.
Our new name reflects a renewed commitment to helping businesses achieve maximum efficiency, and it also comes in anticipation of exciting new product offerings to be released in the future. We’re excited to show you what else we can do for you. Whether you’ve trusted in us this far or are new to our partnership, we won’t disappoint with our powerful products, innovative services, and passion for superior service.
We’re excited to move forward as ZAACT. We’ve accomplished a lot in our short history, and this new name is the first step in a long and prosperous journey.